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The Evolution of a Niche with Wendy Crabbe

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Have you ever wondered what it’s like to take a career you’ve had for more than 3 decades and turn it into a fabulous niche?

I’m so excited to have Wendy Crabbe with me on this episode of the Profitable Niche Podcast.

Wendy helps health professionals and women over 50 lose up to 50 pounds so they can feel great in their bodies for another 50 years.

We’re talking all about her niche and how it has evolved over time.

Wendy’s niche is particularly interesting because she has been able to incorporate 38 years of nursing experience in addition to her personal weight loss journey to help other busy women, nurses and health practitioners lose weight and keep it off.

She’s also been through a few different versions of her niche, getting more specific each time on who she can serve best.

Wendy first discovered life coaching when she was struggling to lose weight herself.

She was tired of dieting and feeling deprived and hungry all the time.

She had tried all the things and thought her hormones were to blame.

Then, she came across a book by our mentor, Brooke Castillo, called “If I’m So Smart, Why Can’t I Lose Weight?”.

It was exactly how Wendy felt in that moment and how so many of her clients feel when they come to her now.

She had 2 Masters degrees, worked in health care and still couldn’t figure out how to lose the weight.

That year, at the age of 56, Wendy lost 55 pounds. She also experienced transformations far beyond weight loss through working with a coach.

And when she figured out ways of losing weight that she’d never seen before, she felt compelled to tell everyone about it.

So, she became certified herself.

As happens so often with niches, Wendy’s ideal client is really a past version of herself. But her niche has evolved over time, becoming more specific with each new version.

She’s sharing her story of how her niche came to be and why she once felt resistant to working with the people who are now her best clients.

And, of course, you’ll hear her advice for other life coaches starting out.

You don’t want to miss this one!

Featured in this episode:

Connect with Wendy on Facebook, Instagram or LinkedIn @weightlosswithwendyc

Follow Veronique on Instagram @my_perfect_niche

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